Monica Lucas

Storyteller who believes a clear and concise message will inspire, connect, and convert readers. Experienced marketing leader and project manager with demonstrated success leading writing teams to create large amounts of branded content that delivers high-volume results.

• Digital Content Management
• Content Strategist
• Email, Social, SEO writing
• Product copy expert

29th September 2022

Driveway - About Us page

Driveway had 4 pages when I started. This was the first page I created for them.

29th September 2022

Driveway IG post

Social media post celebrating a Driveway customer's purchase.

4th February 2020

Instagram post

This is an instagram post I wrote for ladyfootlocker about a new collection from adidas.

4th February 2020

Nike Hijab product copy

Product copy I wrote for Nike's first hijab.

4th February 2020

Swift Run shoe by adidas

A social media post I wrote for a wholesale account.

26th March 2019

Nike Women's Email

The bra of the moment was an email that was sent monthly to subscribers featuring a different bra each month.

26th March 2019

The HyperFlora Collection

This is landing page content supporting the HyperFlora Collection at Nike.

Bath & Body Works • 21st February 2019

Bath & Body Works sale

I renamed the semi-annual sale at Bath & Body Works.

Home Decorators Collection • 21st February 2019

Home Decorators Collection

A paint brochure I wrote for The Home Depot.

Target Sale • 21st February 2019

Target Sale Concept

An idea I had for a bi-annual sale at Target.

Macy's • 21st February 2019

Macy's ad

An ad I conceptualized and wrote for Macy's foundation.

Target Big Idea Challenge • 21st February 2019

Target Big Idea Challenge Win

An idea that was pitched and executed by Target.

Target collaborations with Maya Angelou • 21st February 2019

dream in color

A campaign I worked on to empower children to read and break through racial barriers.

Target Big Idea • 21st February 2019

Target Big Idea Challenge Win

A branding idea I pitched to Target.

carter's email • 21st February 2019

carter's email

Mother's Day wishes from carter's.